Amazon launches ‘Find’ life campaign ahead of festive season

Insight Online News

Chennai, Sep 3 : Amazon.in today launched a digital campaign to provide

a brief glimpse into how people come to Amazon.in to ‘find’ products for all

different moments of their lives, to help them live life and fulfill their aspirations.

The Find _Life campaign is conceptualised to highlight the human stories and

emotions that lie behind any purchase, showcasing actual customers who were

able to find different kinds of products on Amazon.in that helped them to express

their emotions, participate with family or just enjoy life.

The first leg of the digital campaign, #Find _Life launches across social platforms

today, with more videos to come over the next two months.

Ahead of the festive season, Find _Life campaign encapsulates stories of three

real Amazon.in customers – a young seven year old girl from Jaipur who joyfully

expresses herself through dance, a BMX biker who finds his self-expression in

hoods of Noida with his bike, and the beautiful interaction between a young boy

in Kochi with his grandparents and family as he interacts with modern gadgets

as much as traditional food.

These stories capture a slice of life of people from varied cultural background,

taking the audience through a journey of India, brought together by their quest

for products that fulfil needs, through creative visual storytelling, a release from

amazon said.

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Speaking about the campaign, Manish Tiwary, Country Manager & Vice President,

India Consumer Business –Amazon India said, “At Amazon.in we have always

tried to provide a wide selection of products to create value and convenience in

the lives of our customers.”

“We understand that a product is more than just a commodity, it is a means to

an expression. Every order has a story or emotion behind it and these moments

constitute life, that millions of sellers on Amazon.in enable for customers through

our marketplace. This campaign represents how we want to keep making our

customers lives better by helping them ‘Find Life’ as they can focus on their

precious moments”, he said.

The campaign has been shot using both drone and handheld cameras to express

scale in accessibility while also maintaining intimacy, allowing the view to be “in the

action”.

The film pivots largely around multiple doors as an entry point for a sense of insight

into families across India and how a purchase on Amazon.in is integrated into their

everyday moments, the release said.

UNIINDIA

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