Business Economy : Pluckk raises $5mn seed capital

Insight Online News

Mumbai, Jan 19 : Fresh produce food-tech venture Pluckk said it has raised $5 million seed capital in a funding round from Exponentia Ventures, a fund focussed on emerging business ideas in both B2C and B2B space.

Founded in 2021 by Pratik Gupta, Pluckk aims to build India’s first digital commerce business to serve the growing demand of lifestyle-oriented fresh produce.

The company’s proposition is centered on global food trends ranging from vegan, carb alternatives, gut health and immunity to plant-forward eating to prevent diabetes and mental health.

This round of funding will be utilised towards building the right team, technology, farm to fork infrastructure, customer acquisition and expansion into key metro cities.

A part of this fund will also be utilized to acquire Indus Fresh – an existing player in the fresh FnV category serving both B2C and B2B customers like Flipkart, Amazon, Swiggy, Dunzo and Zepto.

Pratik Gupta, CEO and Co-Founder Pluckk, said: “The biggest consumer revolution we are witnessing today is that consumers not only want to enjoy eating but are also increasingly very careful on what they eat. Pluckk aims to be the brand of choice by providing the widest curated range of such lifestyle-oriented fresh produce.

“At the core Pluckk will work with farmers through its bespoke win-win programme that focuses on farm practices to ensure residue free and traceable produce.”


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