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ICC partners with Facebook to break boundaries in sport

ICC partners with Facebook to break boundaries in sport
February 26
06:57 2020

Dubai, Feb 26 : International Cricket Council (ICC), in partnership with Facebook, on Wednesday unveiled a new video series, #BreakingBoundaries in which sporting stars from around the world are set to feature.

The series will showcase messages from key global public figures, sharing their moments of resilience and overcoming adversity. The videos coincide with the Women’s T20 World Cup, which is being hosted in Australia for the first time.

The final of the tournament, to be held at the MCG on March 8, is aiming to set a new world record for attendance at a women’s sporting fixture. The current record crowd of 90,185 was set at the 1999 FIFA Women’s World Cup final in Pasadena, California.

Facebook is joining cricket’s ambition to set a new benchmark for sport through the #BreakingBoundaries campaign, which will feature the likes of Billie Jean King and Brett Lee.

The series kicks off with cricket legend Steve Waugh and Australia captain Meg Lanning, as they reveal moments that defined their careers to inspire women to get into sport and encourages people all over the world to support female athleticism.

IANS

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Tarannum Naaz

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