Insight Online News
Bengaluru, Nov 23 : ICICI Lombard, one of the leading non-life insurance companies in India, has launched an initiative to support critical illness treatment of underprivileged individuals.
With this initiative, ICICI Lombard will seek voluntary support in the form of donations from customers during policy purchase or renewal. It will then match this donation from its CSR funds.
The donation would be sought online, and the amount would be transferred to the organization, through an online payment platform developed through the company’s website, ICICI Lombard Executive Director Sanjeev Mantri said.
Customers will be able to add their valuable contribution while purchasing the complete health insurance (CHI) policy from the ICICI Lombard website, he said adding, they will be able to make voluntarily monetary donations towards the initiative through its website (www.icicilombard.com).
The website will provide the option to its customers to connect with the organization to facilitate their voluntary donations, which will be routed to the organization’s account linked to ICICI Lombard’s website, Mantri said.
Post that, ICICI Lombard will make an equivalent contribution to the organization hence helping the individuals suffering from critical illness, he added.
ICICI Lombard has always endeavoured to go beyond its business focus and contribute to the wellbeing of all its stakeholders, including the community at large.
During the year 2020, ICICI Lombard planned to harness its experience and relationships in the healthcare space to prevent the spread of COVID-19 among the underprivileged section of the population, as this section was particularly vulnerable to the virus and had limited access to screening facilities.
Another such initiative by ICICI Lombard, ‘Caring Hands’, aims at providing preventive healthcare services to underprivileged children while engaging our employees as volunteers for projects that are appreciated by them.
The campaign has grown tremendously over the years and has been instrumental in building a sense of social responsibility and camaraderie among the employees.
The company has taken several initiatives in the areas of preventive healthcare, road safety and disaster support as part of its social responsibility.