SBI health tax campaign

Insight Online News

Mumbai, Jan 5 : SBI General, one of India’s leading General Insurance companies, announced the launch of its awareness campaign “#BahaneChhodoTaxBachao”.

The campaign aims to increase the awareness of how buying a health insurance can help people save tax which is crucial and seasonal in the last quarter of the financial year. The campaign will underline the other benefits of opting for health insurance.

In the quirky Vox Pop format, anchor Rudraksh Singh aka Rudy is seen travelling across major cities like Mumbai, Bangalore, Delhi and Kolkata and asks the lamest excuse people have for not buying/opting for health insurance.

“We have tried relatable approaches in the past like communicating through rap songs that appeal to the youth as well. This year we wanted to address the excuses people make and still be relatable,” she said.


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