Social Swag raises $3.5 mn

Insight Online News

Mumbai, Jan 28 : New age content platform Social Swag, a collective brainchild of Akshay Kumar, Rana Daggubati Collective Artists and Mahesh Bhupathi, has announced raising $3.5 million in a Pre Series A round.

The round was led by IMEF and Unicorn India Ventures, which has made its maiden announcement in a content creator economy specialist platform.

Some others who participated in the round are Vinay Agarwal, Ritesh Deshmukh, Raghu Subramanian, Edward Menezes, The Shekama Family Trust and The Blume Founders Fund.

Parth Gandhi, who launched IMEF as an entertainment fund, says: ”We are backing various entertainment opportunities in India and with Social Swag’s offering across multiple products we believe they will become an outlier in the space. That is why we chose them as our first investment.”

Bhaskar Majumdar, Managing Partner, Unicorn India Ventures, says: ”As a fund, we strongly believe that the content creator economy is ripe for explosive growth. We have been tracking Social Swag for close to 6 months now and are very bullish on the moat they have been able to create vis-a-vis access to talent and building technology to make it accessible.

We are excited to back them in their journey.” Social Swag has multiple verticals of its offering like Masterclasses, Live learning and personal shout outs. The company runs on a subscription model giving unlimited access to the curated content on the platform.

Top celebrities and achievers like Lara Dutta, Bhavish Aggarwal, Abhinav Bindra, Akshay Kumar, Vicky Ratnani and Avinash Gowarikar are some of the most reputed names whose masterclasses are currently running on the platform. Social Swag aspires to build the biggest content platform which is made in India for the world.


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